Casey Childers (VP of Digital/Music Marketing at ONErpm)

“Significant shift into international markets that feel untraditional — widening of genres bridging the gap for fans that were previously uninterested. Think about the cultural shift of Country as a genre, Afrobeats, as well as K-Pop Demon Hunters‘ successes.

An interest in Recession Pop could surge with economic uncertainty and an interest in nostalgic music. Labels and artist managers to push harder into lifestyle marketing as things like film, books, and cultural moments are moving the needle in recent artist breakouts.”